Amapiano music has achieved a revenue milestone on Spotify, generating over R200 million in revenue.
The genre has experienced substantial growth, with Spotify recording more than 1.9 billion streams of Amapiano tracks.
In 2022, South African artists earned nearly R200 million from Spotify alone, a threefold increase from four years ago.
The popularity of Amapiano has spread globally due to streaming platforms. Streams from regions beyond Sub-Saharan Africa have grown by over 563% on Spotify within the past two years.
Countries such as the UK, USA, Netherlands, Germany, and Canada have embraced the genre. Jocelyne Muhutu-Remy, Spotify’s Managing Director for Sub-Saharan Africa, emphasizes the importance of artists sharing their art on the platform.
